Close-Caption all programing.Super Bowl 34 Commercial ReviewClose-Caption all programing.
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January 30, 2000
Site updated 2/1/00
To millions of people, half the fun of watching the Super Bowl is the commercials! Millions of dollars are spent by companies to promote their product during this great sporting event. They spare no cost to make their commercials the most memorable. 

Sixty nine commercials were aired during the Super Bowl. Each 30 second ad cost $2 million. Of the 69 commercials, 17 were captioned for the Deaf and Hard of Hearing. That means that 52 commercials were not accessible to millions of people around the world. After spending millions to produce and air their ads, 52 companies chose not to spend $200 more to caption them. 

Contact the following companies and let them know your concerns. If they did caption, please thank them. has made an attempt to locate email addresses and/or web site contact forms for each of the following companies. In many of the contacts, the email goes to the webmaster. In that case, it is a questionable whether it will get to the right person. Therefore, it would be appreciated, if you are aware of more direct email addresses or web contact pages, that you contact  us. 

Note: When companies have a domain name (, it may work to send your email to corporateoffice@their domain, information@their domain, etc.

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7 Up ABC Sports
Agillion Acura
Budweiser Airtouch
Chili's (2)
Discovery Cove Blockbuster Video (2) Charles Schwab (3)
Lamisil at Crestliner/Evinrude - No contact form on web site. Try:
Lincoln Dain Rauscher
Microsoft Disney Dodge
Phillip Morris
Tostitos ETrade (3)
U.S. Census Federal Express
US West Ford (Northland)
United Way/NFL Ford Taurus
M & M
Mountain Dew (2)
NAPA Auto Parts
National Car Rental (Sponsor of captioning of the Super Bowl game) (2)
National Heart Savers Assoc.
Nuveen Investment (2)
Oxygen Media
Pizza Hut
Publishers Clearing House
Tropicana (Sponsor of captioning of the Super Bowl game)
United Way/NFL
Universal Studio
Wall Street Journal
WWF Entertainment
Commercials with no audio:
BMW (2)
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