|As the years go
by, the Super Bowl commercials seem to receive more
hype than the game. Millions of dollars are spent by
companies promoting their product. The exposure they
receive, and the money they make, is tremendous. Why
then, do they not see the need to spend a few extra dollars
to make their commercials accessible to Deaf and Hard of
Hearing individuals? Is it a lack of education or do
they think there is no need to include this population?
Eighty three commercials were aired
during the 2002 Super Bowl. Each ad cost approximately $2 million.
Of the 83 commercials, 41 were captioned for the Deaf and
Hard of Hearing. That means that 42 commercials were not accessible
to millions of people around the world. After spending
millions to produce and air their ads, 31 companies chose
not to spend $200 more to caption them. 2002
Each year, Captions.com hopes to see the Not Captioned
list decrease. It doesn't! With your help, we can make it
happen. Please contact the following companies and let them know your
concerns. Ask them why they choose not to caption. If they did caption, please thank them.
Captions.com has made an attempt to locate email
addresses and/or web site contact forms for each of the
following companies. In many of the contacts, the email
goes to the webmaster. In that case, it is a questionable
whether it will get to the right person. Therefore, it
would be appreciated, if you are aware of more direct email addresses
or web contact pages that you contact us.
Note: When companies have a domain name (budweiser.com,
ford.com) it may work to send your email to
corporateoffice@their domain name.com, information@their
domain name.com, etc.