Super Bowl 36
Captioned Not Captioned
February 3, 2002
Site updated 2/4/02
As the years go by,  the Super Bowl commercials seem to receive more hype than the game. Millions of dollars are spent by companies promoting their product. The exposure they receive, and the money they make, is tremendous. Why then, do they not see the need to spend a few extra dollars to make their commercials accessible to Deaf and Hard of Hearing individuals? Is it a lack of education or do they think there is no need to include this population?

Eighty three commercials were aired during the 2002 Super Bowl. Each ad cost approximately $2 million. Of the 83 commercials, 41 were captioned for the Deaf and Hard of Hearing. That means that 42 commercials were not accessible to millions of people around the world. After spending millions to produce and air their ads, 31 companies chose not to spend $200 more to caption them. 2002


Each year, hopes to see the Not Captioned list decrease. It doesn't! With your help, we can make it happen. Please contact the following companies and let them know your concerns. Ask them why they choose not to caption. If they did caption, please thank them. has made an attempt to locate email addresses and/or web site contact forms for each of the following companies. In many of the contacts, the email goes to the webmaster. In that case, it is a questionable whether it will get to the right person. Therefore, it would be appreciated, if you are aware of more direct email addresses or web contact pages that you contact  us

Note: When companies have a domain name (, it may work to send your email to corporateoffice@their domain, information@their domain, etc.

Learn more about captioning.
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