commercials seem to receive more hype than the game.
Millions of dollars are spent by companies promoting their
product. The exposure they receive, and the money they make,
is tremendous. This year - 2004 - a 30 second commercial
during the game costs 2.5 million dollars.
Each year, Captions.Com monitors the commercials during
the game to see which are captioned for the Deaf and Hard
of Hearing. We then display those that captioned and those
that did not.
A 30 second ad during the Super Bowl is 2.5 million dollars -
($2,500,000.00). The cost to caption that ad is approximately $250. Check back to see how many sponsors
were willing to spend the extra money to make their ad
Captions.Com has compiled the following list
of captioned and non-captioned commercials that were aired
during the Super Bowl. We have tried to link to a contact
page for each company. On some sites, we could not find a
contact page. If you find that information, please let
us know and it will be posted.
Disclaimer: This site is maintained by several parents
that have no relationship with any of the sponsors or do not
have any relationship with captioning services.
Information for this site was obtained through casual
observation and should not be considered definitive,
although efforts were diligent.