captions.com
Captioned Not Captioned
February 6, 2005
Super Bowl commercials seem to receive more hype than the game. Millions of dollars are spent by companies promoting their product. The exposure they receive, and the money they make, is tremendous. This year - 2005 - a 30 second commercial during the game costs 2.4 million dollars.

Each year, Captions.Com monitors the commercials during the game to see which are captioned for the Deaf and Hard of Hearing. We then display those that captioned and those that did not.

A 30 second ad during the Super Bowl is 2.4 million dollars - ($2,400,000.00). The cost to caption that ad is approximately $250. Check back to see how many sponsors were willing to spend the extra money to make their ad accessible.

 

Captions.Com has compiled the following list of captioned and non-captioned commercials that were aired during the Super Bowl. We have tried to link to a contact page for each company. On some sites, we could not find a contact page. If you find that information, please let us know and it will be posted.

Background and Disclaimer: This site is maintained by several parents that have no relationship with any of the sponsors or do not have any relationship with captioning services.  Information for this site was obtained through casual observation and should not be considered definitive, although efforts were diligent.

5:00 PM CST
Not Captioned
Kentucky Fried Chicken
Kentucky Fried Chicken
Great Clips
Leaf Guard
Direct TV
Block Buster
Block Buster
Block Buster
California Milk Advisory Board
NFL - www.jointheteam.com
NFL
NFL Network
Verizon Wireless
Verizon Wireless
Fox Movie/Television Trailers
Olympus
Olympus
FedEx
Anheuser Busch
Anheuser Busch
Anheuser Busch
Anheuser Busch
Anheuser Busch
Anheuser Busch
Volvo
McDonalds
McDonalds
Ameriquest Mortgage Company
Ameriquest Mortgage Company
MBNA
Honda
Honda Ridgeline
Frito Lays
Pepsi
Degree for Men
CareerBuilder.com
CareerBuilder.com
CareerBuilder.com
Taco Bell
Diana Pearl - Silestone
Michelob
United Way
Arbys
Texas Instruments Technology
Cialis
Dairy Queen
QuitPlan
Tabasco
Napster
Staples
Lifetime Fitness
Ford Northland Dealer
Toyota
Mastercard
Emerald of California
Cadillac
Napster
Subway
NFL Shop
Cingluar
Citi Cards

 

 
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