captions.com
Captioned Not Captioned
February 5, 2006
Super Bowl commercials seem to receive more hype than the game. Millions of dollars are spent by companies promoting their product. The exposure they receive, and the money they make, is tremendous. This year - 2006 - a 30 second commercial during the game costs 2.5 million dollars.

Each year Captions.Com monitors the commercials during the game to see which are captioned for the Deaf and Hard of Hearing. We then display those that captioned and those that did not.

A 30 second ad during the Super Bowl is 2.5 million dollars - ($2,500,000.00). The cost to caption that ad is approximately $200. Check back to see how many sponsors were willing to spend the extra money to make their ad accessible.
 

Captions.Com has compiled the following list of captioned and non-captioned commercials that were aired during the Super Bowl. We have tried to link to a contact page for each company. On some sites, we could not find a contact page. If you find that information, please let us know and it will be posted.

Background and Disclaimer: This site is maintained \by several parents that have no relationship with any of the sponsors or do not have any relationship with captioning services.  Information for this site was obtained through casual observation and should not be considered definitive, although efforts were diligent.

Learn more about captioning.

Captioned
Radio Shack
NFL/United Way
VISA
Coca Cola  - Full Throttle (3)
McDonalds
Frito Lay Tostitos
Pizza Hut
AT&T
ABC Football
Anheuser-Busch - Budweiser (7)
Sierra Mist
FedEx
Diet Pepsi (2)
Bayer - Aleve
Miller Beer
CareerBuilder.com (2)
Cadillac Escalade (no audio)
Dove Self Esteem Fund
Ford Escape Hybrid
Michelob
GoDaddy.com (2)
Gillette Fusion (2)
Walt Disney World
Sprint (2)
T-Mobile - no audio
Slim Fast
Toyota Tacoma
Subaru - no audio
Degree
Fidelity Investments
MasterCard
herestobeer.com
Weston Hotels - no audio
Allstate

 

 
 
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