captions.com
Captioned Not Captioned
February 4, 2007
Super Bowl commercials seem to receive more hype than the game. Millions of dollars are spent by companies promoting their product. The exposure they receive, and the money they make, is tremendous. This year - 2006 - a 30 second commercial during the game costs 2.5 million dollars.

Each year Captions.Com monitors the commercials during the game to see which are captioned for the Deaf and Hard of Hearing. We then display those that captioned and those that did not.

A 30 second ad during the Super Bowl is 2.5 million dollars - ($2,500,000.00). The cost to caption that ad is approximately $200. Check back to see how many sponsors were willing to spend the extra money to make their ad accessible.
 

Captions.Com has compiled the following list of captioned and non-captioned commercials that were aired during the Super Bowl. We have tried to link to a contact page for each company. On some sites, we could not find a contact page. If you find that information, please let us know and it will be posted.

Background and Disclaimer: This site is maintained \by several parents that have no relationship with any of the sponsors or do not have any relationship with captioning services.  Information for this site was obtained through casual observation and should not be considered definitive, although efforts were diligent.

Learn more about captioning.

Sorry, due to technical difficulties caption information
from the 2007 super bowl is not available.

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